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The Observatory

What is The Observatory?

Boomtown has always been a place for transformation. Where strangers become collaborators, where every story leaves a lasting impact as we take steps to imagine a better world.

Now we're asking: what if we could understand why?

We’re bringing together some of the best / biggest / brightest minds in social research 

The Observatory is Boomtown’s new academic research hub, led by Dr. Martha Newson. It will host an eclectic mix of workshops, talk panels, and live scientific studies exploring the human experience - from neuroscience and psychology to performance, identity, and collective behaviour.

The Observatory is a new space at the heart of the city where leading researchers explore what happens when thousands of people come together to create, connect and let go. Wellbeing. Identity. Collective experience. The science behind the feeling.

Boomtown isn't just a festival. It's a living experiment. A place where culture moves forward, ideas collide, and real-world learning happens in the wildest of settings.

We've always believed this city can change the world beyond its boundaries. The Observatory is how we prove it.

Podcasts

Episode 4 – The future of festival: intelligence, identity and collective life
Luke Mitchell, Boomtown founder on future challenges and direction
Prof Dan Hulme (WPP; UCL) world leader on AI and its future
Episode 3 – Altered states: sleep, psychedelics and the festival brain
Prof David Luke (University of Cambridge; University of Greenwich): expert on lucid dreaming and psychedelics
Bex Harding (UCL): doctoral student and regular Boomtown resident studying hangovers and ketamine use
Episode 2 – Neurodivergence, LGBTQ+ and inclusive design
Dr Karen MacLennan (Univ Bath) – conducting research on neurodivergence in festival spaces
Kae Tempest (playing at Boomtown 2026)??
Episode 1 – Why festivals matter now
Iryana Mosina, who went to a festival every week of the year across 6 continents

Meet the Researchers

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